The current crisis is leaving deep scars on our economy. It is not yet clear how great the impact of the necessary lockdown and the potentially months or years of impaired activity in many economic segments will be.
But as always in business life, every crisis also harbours opportunities! These must now be identified and utilised with full energy.
Despite all the uncertainties, there is great agreement on one point: the Corona crisis will once again accelerate digitalisation enormously.
Opportunities for companies with a local focus:
- Digitise local offerings: Companies can quickly bring their regional offering into the digital world in order to reach customers online.
- Utilise best practices: There are already successful examples in Austria that can serve as a model.
- Avoid mistakes: By sharing experiences, typical stumbling blocks can be avoided.
An international comparison shows that countries with advanced digitalisation are weathering the crisis better. It is therefore essential for Austrian companies to invest in digital solutions now.
An international comparison shows that countries with advanced digitalisation are weathering the crisis better. It is therefore essential for Austrian companies to invest in digital solutions now.
One example of successful digitalisation at regional level is the "Digital Marketplace" in St. Florian. Here, customers can order products online or by telephone from regional partners and collect them centrally. This promotes local trade and offers customers flexibility and security.
Participation in initiatives such as the New Industry Meetup offers companies the opportunity to find out about current developments and learn from the experiences of others. The exchange in such forums can help companies to develop and successfully implement their own digital strategies.
Overall, it is clear that the crisis is acting as a catalyst for digitalisation. Companies that utilise this opportunity can emerge stronger from the current situation and position themselves for the future.
