The world is becoming more digital - and this also affects fundamental areas at events such as the cloakroom. In event halls, sports venues, arenas and many other facilities where large numbers of people are on the move every day, an intelligent and automated solution offers considerable advantages. Traditional cloakroom solutions, where jackets are handed in at the counter and hung up by staff, are often outdated and labour-intensive. What if the cloakroom process could be more efficient and convenient? This is where the digital cloakroom comes into play: modern locker systems, which can be booked and paid for intelligently via web platforms or directly via screens at the facilities, offer many advantages. In this article, you will find out why it is worth modernising your cloakroom and switching to a digital solution.
Why a digital wardrobe?
A digital cloakroom is much more than just a locker: it is an intelligent, networked solution that completely redefines the traditional cloakroom process. By using modern technologies such as web platforms, self-service terminals and online or cashless payment, users can organise their cloakroom processes more efficiently and securely.
Advantages of the digital cloakroom
The advantages of the digital cloakroom with cashless payment system are numerous and speak in favour of modernisation. Here are the most important advantages in detail:
1. time and personnel optimisation
One of the biggest advantages of the digital cloakroom is the enormous amount of time it saves - for both users and operators. With conventional cloakroom systems, visitors often queue to drop off or collect their coats, while staff have to manage each individual item manually. A digital solution eliminates this time-consuming process: visitors can book a free locker for their jackets or bags themselves, pay and then store everything securely. The entire process only takes a few seconds and long waiting times are completely eliminated. For operators, this means that they no longer need staff to manage the cloakroom, which leads to considerable savings in the long term and allows them to focus their labour on other, more profitable areas.
2. more security and control
In a traditional cloakroom, there is a risk of jackets being mixed up and scarves, bonnets or bags being lost. Digital cloakroom solutions rely on individual lockers that are secured by electronic locks and personalised access codes or a web app. Only the user who has booked the locker has access, so that mix-ups or theft are virtually impossible. Our system at Variocube offers detailed logging and traceability of access, so that it is possible to track when a locker has been opened or closed. This creates an additional level of security and trust for both operators and users.
3. user-friendliness and convenience
Digital cloakrooms are designed to offer users a simple and pleasant user experience. In contrast to conventional cloakroom systems, which are often cumbersome and time-consuming, a digital cloakroom allows users to operate their lockers intuitively via a screen directly on the system or even conveniently via a web app. This gives users the freedom to use their lockers regardless of the presence of staff and offers a high degree of flexibility and control. This convenience is particularly beneficial at busy venues such as concerts or sporting events, where quick and uncomplicated processes are required.
4. flexibility through online booking
The ability to book lockers online is a great advantage, especially for event venues and busy facilities. Users can reserve and pay for a locker in advance via a web platform or app. This eliminates the need to wait on site and users are ready to go as soon as they arrive. Spontaneous bookings are also possible at any time, which ensures flexible and fast processes. This flexibility is particularly advantageous at events, as the flow of visitors is better distributed and bottlenecks can be avoided. Operators can plan more efficiently and make optimum use of their capacities, while visitors benefit from a smooth and time-saving experience.
5. cost efficiency
Digital cloakroom solutions are not only user-friendly, but also economically advantageous. As they require significantly fewer staff than conventional cloakrooms, running costs are reduced considerably. The one-off investment in infrastructure and technology is quickly amortised through lower operating costs and the opportunity to generate revenue from usage. Alternatively, we also offer revenue-sharing models that do not require any initial investment. Users pay a fee for using the lockers, which can generate additional income. As maintenance costs are low and no permanent staff are required, there is a high savings potential for operators, particularly at events or in facilities with high visitor numbers.
6. variocube revenue-sharing model
Our revenue-sharing model offers a flexible solution that allows operators to benefit financially from investing in a digital cloakroom without having to bear the full cost of acquisition. Variocube provides the cloakroom, while the revenue from the use of the cloakroom is shared between the operator and Variocube. The running costs such as electricity, hosting and monitoring are to be paid by the location provider in the form of a fixed basic fee. This model creates a win-win situation, as the operator benefits from the advantages of a modern, digital cloakroom without having to bear the full risk and running costs alone. The revenue-sharing model is particularly attractive for event venues, sports facilities and event halls that rely on fast and flexible solutions.
Success model: revenue sharing
Set up luggage lockers and smart cloakrooms with our revenue-sharing model with no initial investment.
7. additional income from specialised rentals
Another advantage of the digital cloakroom is the opportunity to generate additional revenue by renting out lockers. The lockers can be booked and paid for by users directly at the facility's terminal by card or via the web-based booking process. Each use of the locker therefore generates additional income, which is an attractive way for the operator to increase the profitability of the facility. Particularly in busy facilities with high visitor numbers, this additional income can make an important contribution to covering operating costs and further increase the attractiveness of the facility.
8. integration and adaptability
Variocube offers flexible enclosure systems from stationary to rollbar and options that allow our systems to be highly customisable. Most solutions can be easily integrated into existing infrastructures and customised to the specific requirements of the respective business. Operators have the option of customising the appearance and functions of the locker platform so that the cloakroom fits seamlessly into the corporate design. In addition, Variocube offers a wide range of customisation options that allow the operator to add specific functions or modules to the system. This versatility and scalability makes our solution attractive for a wide range of applications.
9 Sustainability and environmental awareness
The digital cloakroom makes an important contribution to sustainability as it conserves resources and reduces the ecological footprint. In contrast to conventional cloakrooms, which often use cloakroom tokens made of paper or plastic, the digital cloakroom does not require any of these consumables. The digital processing of bookings and payments significantly reduces paper consumption, which is particularly important for companies that value environmentally friendly solutions. In addition, energy consumption is optimised as the systems are only active when needed and do not require constant monitoring or lighting. The switch to a digital system is therefore a step towards an environmentally friendly and future-orientated solution that combines sustainability and efficiency.
Possible applications for digital wardrobes
Digital cloakrooms can be used in a variety of environments and offer flexible solutions for different requirements:
Events: Digital cloakroom solutions are ideal for concerts, sporting events and trade fairs where visitors want to store their personal belongings quickly and securely. Fast check-in avoids long queues and ensures a pleasant event experience.
Hotels and fitness centres: Guests and members of hotels and fitness centres benefit from a secure and flexible storage option for their valuables. The digital cloakroom can also be offered as an additional service that increases customer convenience and satisfaction.
Shopping centres and railway stations: In shopping centres and train stations, the digital cloakroom makes it easier for visitors to store their bags and jackets, which makes their stay more pleasant and strengthens customer loyalty. Intelligent storage solutions are a useful addition to the service offering, especially in urban environments.
Conclusion
Switching from a traditional to a digital cloakroom offers numerous advantages that speak in favour of modernisation. Time savings, increased security, cost efficiency and sustainability are just some of the arguments in favour of this intelligent solution. A digital cloakroom offers great convenience and flexibility for both the operator and the user.
FAQ - Digitalised cloakroom
How secure are digital cloakroom systems?
Digital cloakroom systems offer a high level of security through the use of smart locks and access authorisations.
Are digital wardrobes complicated to use?
No, they are intuitive and easy to use. They are usually operated via a touchscreen or a web app.
How is the digital cloakroom paid for?
Payment can be made online via a platform or directly at the terminal.
Can the digital cloakroom be integrated into existing systems?
Yes, it can be easily integrated into various environments such as shopping centres and event halls.
What advantages does the operator of a digital cloakroom have?
Operators benefit from low operating costs, increased user satisfaction and a modern image.
How does the Variocube revenue-sharing model work?
Our revenue-sharing model offers operators the opportunity to benefit from the advantages of the digital cloakroom without a high initial investment. Variocube provides the locker system and the revenue from locker usage is shared between Variocube and the operator - a flexible and economically attractive solution.
